You’re a small business owner unsure how to develop your social media brand and then along comes Alice Martin, a pro with a history of delivering. Listen to this week’s podcast episode where a social media pro tells you the process she follows to lead the pack to engage with over 200,000 followers on Twitter.

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I kept running into Alice on Twitter (@AliceMartin8), noticed her huge following, and wanted to know more about the woman behind the tweets. Skype offered me a means of doing just that. Alice Martin PhotoWhat surprised me as we chatted was that she appeared capable of juggling multiple things at once, yet all the while making you feel you were the center of her attention.

Her company ShroomSocial has been the springboard for a social media marketing powerhouse that has demonstrated dynamic results and allowed her to do articles for magazines such as Entrepreneur. As you listen to Alice during the podcast, she does not come across as a hard charger, but fun yet focused. For her this has proven a winning combination. This link to her website will tell you more of the business story.

If you are business owner or individual who thinks they need to sell, sell, sell in order to be noticed on social media, this week’s episode is well worth the listen. Learning how to engage makes all the difference.

If you like the show, be sure to subscribe on iTunes and Stitcher. If you really like it, be sure to write a review. It helps the show.